Building A Personal Brand…
used to be something that was limited to celebrities
But in today’s digital age. Having an online presence allows you to craft an online persona that reflects your personal values, Hobbies & professional skills. Even if you only use social media occasionally, the content you create, share or react to feeds into this public narrative.
How you conduct yourself online is now just as important as your behavior offline.
Also, If you are a business or a person, building a brand can help you achieve your goals.
A personal brand is what a person thinks about when they hear your name. Effective personal branding is an incredible way to open new and exciting opportunities for yourself.
However, building a personal brand isn’t as straightforward as you might think. It requires the right strategies and more importantly, consistency.
Don’t worry. Let’s talk about some powerful ways you can start defining your personal brand.
Ask Yourself: Who You Are? What do You want to Achieve?
Your personal brand should be an honest reflection of who you actually are, what skills you possess or actively learning about, and what exactly are your goals. What’s your Why?
The important thing is, be honest and build a brand from what you are now, rather than faking it to where you want to be.
The good thing is, your personal brand is also going to improve as you progress and evolve as a person.
Find Out Your Unique Value Proposition
Personal branding requires you to be unique. Defining your unique value proposition helps stand out from the crowd. What can you do that others can’t?
Think about what do you offer that others don’t; that’s your unique value proposition. Create a concise statement about it to present it to the world.
Define Your Audience
Trying to appeal to the masses can’t get you anywhere in your personal branding efforts. You need to define your audience and target it according to your niche/industry. If you are an individual, think about the type of friends you want to surround yourself with.
Narrowing down your target audience can have numerous benefits. These include low competition, stronger customer relations, and higher return on investment. Not to mention, deeper focus.
Optimize Your Social Profiles and Website
For effective personal branding, one of the first things you need are professional and optimized website & social media. If you don’t have a personal website, it’s pretty easy to get started with a free one.
Plus, it doesn’t require much investment.
You can literally get started with a few bucks and zero experience.
As far as social media is concerned, you want to focus on a single platform before expanding your presence.
The most popular social media platforms are LinkedIn, Twitter, Facebook, and Instagram. Whichever platform you chose to focus on, make sure to optimize it.
- Fill every section of your profile
- Use a professional display picture
- Add your skills and achievements
- Use keywords relevant to your niche
- Don’t forget to post regularly
Share Knowledge, Add Value and Build a Community
Creating helpful and quality content on your website and social media is a crucial part of personal branding.
Posting consistent valuable content can help you position yourself as an authority in your niche, category or area of interest.