5 Reasons Why Your Small Business Needs a Video Strategy

You probably have heard the term “Content is King”

But you know what’s even more boss as part of any content strategy? Video Content.

Video Content Marketing adopts the principle of producing and sharing relevant & consistent video content to your targeted audience.

According to a recent report , 70% of marketers and small businesses swear by the value of video marketing and say that it has shown a positive return on investment. This statistic alone should be enough to get you excited about video.

Video content entertains & creates outstanding value if done well – and by doing it well it also doesn’t have to break the bank.

You will be surprised with the level of creative work you can achieve with iPhone or any high res mobile device.

5 strong ways you can benefit from video content

1. Building awareness

Building brand awareness using video content has quite a ripple effect. The more people see your content out there, the more they know about you.

The more people know about you, the more chances you have at expanding your consumer base.

Video is an SEO goldmine as it gives a very fertile opportunity to create backlinks, increasing likes, shares, and to direct traffic back to your website.

The chart above shows that 28% of marketers use video to build awareness for their brands.

2. Explain products

An explainer video is the step-by-step breakdown of a product or service. They provide the necessary context and information required to understand the concept.

According to our survey, 24% of marketers use videos to explain their products.

Combining audio and visual tools is the most succinct way of explaining a product. What is more is that they do so in a colorful, playful, and entertaining manner.

3. Increase sales

Having a diversified content portfolio can help you engage more of your customer base. Visitors on a website tend to stay on a page twice as long if it has a video on it.

What happens when a person spends more time on your website? They find out more about your products and become more inclined to purchase them.

About 18% of marketers prefer using videos to increase conversion rates.

How-to videos are also a great way of increasing sales. Look at how Home Depot does it.

4. Increase traffic

We talked about how videos make the users spend twice the amount of time on a website. This increased visit time renders your page valuable.

It signals Google to rank your website higher in the search results. A higher ranking ultimately leads to larger organic traffic towards your website.

About 18% of marketers prefer using videos to drive traffic.

Look at how MotionCue uses a video on their landing page. It makes things look a lot more interesting, doesn’t it?

5. Customer onboarding

The traditional way of onboarding the customer through an intimidating text manual has become pretty outdated.

An onboarding video is a great alternative. It can help your customers get the maximum value from a purchase and their positive experience will foster brand loyalty.

According to the MotionCue survey, 12% of marketers use video content for customer onboarding. Which means not many people are taking advantage of this type of video.

Now, there are several things you can do with an onboarding video to help your customers.

You can add a helpful demo or how-to video in your onboarding package to get the customer acquainted with your product or service.

How are you implementing videos as part of you creative content strategy?